Project Gunway is a one of a kind fashion and lifestyle showcase created for the modern woman who values both fashion and self defense. Women are now the fastest growing group of new gun owners, and this event celebrates that shift with a bold, stylish perspective.
This fashion show features top firearms space influencer models walking the runway, representing millions of followers combined. These women are trusted voices in the community and bring real credibility and reach to every brand involved.
Project Gunway brings together leading firearm and lifestyle brands that want to connect with this powerful audience. It highlights fashion, innovation, and empowerment while giving sponsors direct access to the women shaping the future of the industry. This is where fashion meets freedom and where brands meet the next generation of confident, capable women.
Project Gunway is not just a fashion show, it is a full red carpet experience. The night will open with flashing cameras, celebrity arrivals, and media coverage that captures the excitement and energy of the event. Influencers and industry leaders will walk the red carpet for interviews, photos, and press moments as luxury cars pull up and the lights hit the runway.
It is the Met Gala of the 2A space, where glamour meets grit and confidence takes center stage. Every moment is designed to celebrate women, style, and empowerment in front of a live audience of media, sponsors, and VIP guests. From couture looks to custom firearms fashion, Project Gunway brings luxury and empowerment together in one unforgettable evening.
PRIVATE EVENT.
Project Gunway takes place on Sunday, January 18, 2026 hosted by The Range 702: 5999 Dean Martin Drive, Las Vegas, Nevada.
This invite-only event kicks off SHOT Show week with a high-energy celebration of women-led innovation in the firearms world. The night will feature the first ever concealed carry fashion show highlighting female-owned and female-focused brands that are shaping the 2A industry.
The runway will feature leading firearms influencers and creators with millions of followers collectively, modeling fashion-forward, functional designs that represent confidence and self-reliance. Guests can expect a blend of content focus, media relations, and influencer networking as cameras flash and drinks flow in a one-of-a-kind experience.
Exclusive to firearms and accessory brands focused on women, 2A influencers, industry professionals, media, and VIP guests.
Ticketed attendance will be password protected and available by invitation only. Viewing area will be available for public.
FEMALE FOCUSED BRANDS
Project Gunway was created to showcase and support female focused brands that are changing the landscape of the firearms industry. These companies share one goal, to create products that serve and empower women without compromising on quality, style, or safety.
As sponsors, these brands reach a growing audience of women who are redefining what it means to be strong, capable, and confident. From concealed carry gear and accessories to lifestyle products designed by and for women, Project Gunway highlights the creativity and innovation leading this shift.
This event gives female founded and female forward brands the visibility they deserve, connecting them with top influencers, media, and industry leaders. Project Gunway is more than a fashion show. It is a platform where women support women and where every sponsor helps shape the future of the industry.
SPONSORSHIP OPPORTUNITIES
Becoming a sponsor of Project Gunway means putting your brand at the center of one of the most anticipated events in the firearms industry. This is your chance to align with a movement that celebrates women, freedom, and innovation in a space where fashion and firearms finally meet.
Sponsors gain access to unmatched visibility, connecting directly with top influencers, media outlets, and an audience that represents the fastest growing demographic in the firearms world. Your brand will be featured alongside leading names in style, defense, and lifestyle, with opportunities for red carpet exposure, media interviews, and premium placement throughout the event.
Project Gunway is making a cultural impact. It is your opportunity to stand beside the women driving the next era of the 2A community and to show that your brand supports empowerment, confidence, and independence.
